Psychology Innovation


The exploitation of innovative ideas and value … and why the 21st century is the century of innovation

Innovation is not just to create something completely new, and create a product that will be of value. Thus the creation of the associated value and the company is a new and innovative product is useful to others. Innovation could lead to business and marketing new products commercially viable. But the invention is the creation of something new, innovation is the creation of a product or service that creates value. New and innovative products are sometimes radical and revolutionary, but it is incremental innovation which increases system or products that already exist. Innovation helps in value by implementing new ideas.

innovation is applied invention and helps to create new products to fill unmet needs of users in the market. Invention is a new product but could be valued solution to the problem and to create value, the invention is transformed to innovate.

This essay questions focuses on the psychological basis of innovation, and if innovation would be associated with the creation, creation is a feature of human innovation is’ what you do. Thus, innovation in the form of action that requires creativity, entrepreneurship and radical thinking. Enterprise is necessary to turn creative ideas into innovative products that will have significant value in the short or long term. The psychological process of turning an idea into innovation goes beyond the creative process and includes practical planning design and marketing of the product to make it commercially viable.

Innovation involves stages of consideration of the idea, problem solving, processing or develop it to come up with something radical and different and then develop a business model to meet the market and user needs. Innovation usually involves a new idea, method or product and either art, technology or company to introduce something new. When ideas are translated into innovative, value is created and forms the potential for business. Innovation is the creation of a product with inherent value and this is done by examining the product will be of value to the user or will succeed in the market.

psychological process of innovation different from creativity and thought process of innovation must be addressed to meet the user or market or product needs. The creativity, the only goal seems to be the creation of the product, even if creative products like books can also market directly. However, innovation is particularly focused on meeting the needs of users, so it is based on the application or practical purposes. But creativity meets mainly the needs of creative artists and is directed internally, innovation is the world and meets the needs of users and the market, and is thus directly applicable. Creativity also does not include a focus on marketing and innovation is to develop the commercial value of the product.

Creativity is the basis of art, architecture, poetry and any artistic or scientific activities in the case. Innovation is the invention with added value and is therefore more practical to use its tangible usefulness. Creativity and creative products are more abstract and not too well defined or tangible as far as their applications are concerned. The only application of creation seems to be an aesthetic pleasure and creativity is the basis of the aesthetic value of the product, including innovative products. That’s when creativity helps make products that are highly useful to the market that it develops innovation. Thus the creation of the basis of all innovation, although the creation is not based on innovation. Creativity is the first step towards innovation and innovation is focused on providing an excellent product or service value chain. In innovation, value for both users and developers.

Different parts of the innovation, creativity, radical thinking, business model, user needs, market, design and practical applications. Every new product will be well organized with respect to the design and use of controls and business model innovation to market launch and profitability. Thus, the ultimate goal of creation is to provide aesthetic pleasure to the users or perceivers and the ultimate goal of innovation is to meet the needs of users and the resulting profitability through marketing.

Innovation could be a radically new product or incremental improvements, such innovation is the improvement and creation focuses on originality. However, most original products are also considered innovative. For example, the design of Apple Inc.’s iPhones and iPads are among the most original and that is why innovative. Thus originality common factor in both creativity and innovation, and it is the basis of self-expression in the creation and the basis of business innovation.

Innovation is often the drastically existing. The new products bring a paradigm shift in technology, or other market and sometimes ‘create’ market needs, rather than simply follow or meet. Apple Inc. managed to create market needs for new technology and new designs by integrating the users’ expectations. So innovation meets not only the needs of the market, but can create new market needs and changes in market dynamics. Innovation is the commercial and business processes, but creativity is more of a personal process and creation itself can not change the market, but innovation can change the market dynamics significantly. Innovation is the development and progress of the industry, the creativity is more about the development and progress of the Creator’s mind.

innovation is needed in technology and in all industries to maintain the pace of progress in human civilization. Innovation is usually preceded by the invention, the creation from cultivation and organize your thought process. Innovation is capable of revolutionizing the market, the industry and set the direction for future technologies and products. Let’s talk about search engine technology from Google. It is an innovative technology that brought about considerable profits Google and thus transformed from a mere technology invention to innovation. So successful invention defines innovation. Innovation is used not only in technology but in architecture, automobile industry, engineering, and in all other areas and main goal of innovation is a success and also return from a meeting or creating markets and user needs.

most successful companies thrive on innovation and can not survive in the market without innovation. Today’s market is an innovative market and is focused on competition in innovation. Whether it is Samsung and Apple compete for the most innovative product on the market or two lesser known advertising companies competing for the innovative advertising campaigns, innovation is the pulse of modern business. Even in the 20th century, innovation was not so important as companies focus was on growth, strategy and advertising with a focus on product quality.

Quality control is what drove the 20th century. This has changed significantly as companies have now realized that to reach the top and become a powerful force in the market, quality and strategy are not enough. The 21st century will truly be a century of innovation.

Copyright 2013 Saberi Roy. These essays are archived by the University and copyright. Abuse of these papers will be carried out and complaints will be filed.


The importance of business innovation


Unless the company is ready to implement innovation in its approach, it can at best stay afloat and positions but did not have much chance to really grow. As each project has the potential for both succeeding and failing, innovations of the compass with the risk of affecting the core poor. But, there is a risk often worth taking except those who have been running the business have no ambition.

Of course it will take their own time for the success or failure of innovation to develop itself! It is for managers to watch the new innovative approach is to implement so that the results are seen quickly and appropriate strategies devised. This is actually the most critical points for business owners to assess the impact on the morale of staff too.

While some negative signal perceived, is what Job horn or financial / budgetary perspective, a close look at the emerging scenario may be well advised. There is nothing wrong in slowing the pace of implementation or even keep new measures on hold just to take better stock of the situation rather than proceeding with the change just to demonstrate consistency policy.

if any major change in working conditions results the company is found, the matter needs to be thoroughly looked into with a view to find the real causes for the same. If the merger, acquisition or restructuring has also been part of the last steps companies can only be sorted out by thorough investigation whether the new changes have anything to do with negative results.

After all, it is not uncommon for a company to go through a difficult phase. Shrewd businessmen encounter this season by guiding their units to take such a course that ensures the least impact on actual financial company and staff morale. Prudence shows that in times like this, a quick analysis approach used

This means problems have arisen should be analyzed and fed to the think tank of the company with the task of spelling out in most of the ten recommendations. they should also suggest ways and means to restore the health of the company. After that a close watch should be kept on bringing the views of the experts in action and follow them consistently.

the areas where your company needs an innovative plan to ensure its growth, it is bound to be different views of individual owners and high ranking professionals utmost importance where the cost of innovation needs to be met from.

There may be individual views another view to take. All said and done, it is the worst thing for any business to be left in the domain of inactivity it sure is not going to lead them anywhere.


A definition of innovation is a Critical Success Factor


Many companies try to get clever without actually defining what they mean when they use the term “innovation”. In fact, you’d be surprised at the number of items innovation I’ve talked to who can not articulate what they mean by “innovation”. Then they spend time trying to work out why their efforts seem to be ignored by managers and stakeholders.

If you dare to say the word “innovation” at the meeting (or, even more ambitious), ask you about the definition of a word, you may find that the kind of consensus is impossible. All have a very personal idea of ​​what innovation should or should not be. It is often very difficult to shake such a strongly held belief, especially if they consider potential innovation program venture on their turf.

I’ve seen arguments on this topic go over the same ground as long as sooner or later someone almost always indicate “we have not defined, so let’s get on with it.” This is wrong. Many different opinions on what you’re trying to get innovative projects almost always leads to a situation where nothing is done at all.

Effective team innovation check for definition that allows them to look at things in the broadest way, but that is not too threatening to the established business areas. In my own plans, we have successfully used the following: Innovation is “something that could not be reached through normal business as usual process”

This definition is not in prescriptions either. volume or extent of innovation that could attack. The team is free to do anything at all that is not already running elsewhere. The definition is a good balance between flexibility to do new things, and to ensure that powerful stakeholders will not feel they have to shut down innovation before it gets off the ground.


How to Improve Innovative skills


Start with deliberate action innovation

Do not wait for innovation to hit you as you go about your daily life. Innovation is a skill that needs practice it all the time. If you read these tips and make you a promise that when you wake up tomorrow you will try and do all of them, you have begun to be new.

challenge leads it is done

This is a big one and is the easiest way to find new people because they are always looking to see whether it is possible to do better. They are always challenging the traditional way of delivering and unfortunately sacked because of this.

Employers should embrace these people because it is only by challenging how things are done we can do them better. If you hear someone tell you “It has always been done this way.” then you know this is an area that desperately needs some innovation.

Practice by looking at all the steps involved in the activities and see if any wasted or do better with existing technology.

become a child again

Children have a strong knack for getting to the heart of the matter quickly, and so can you. If you follow these simple techniques.

When faced with activities or projects ask why it is done this way. Then for every answer they give you, ask why at least four times.

This will drill down to the real reason why something is done and surprisingly it is not always what you think. This type of questioning is useful to find and remove “always” answers.

In some cases, even given product or items to children and allow them to play with it can highlight aspects that adults lose.

break their habits and practices

To be innovative you need to freshen up your creative juices and experience new things yourself. This means you have to stop doing what you always do and use the following methods in your daily activities.

  • Change how you go and go to work
  • Travel to a nearby town for the day and just watch people do what they do
  • Eat at different restaurants or dining rooms
  • Find recreational activities you have not done before and go do it on the weekend
  • Read books that you normally would never read
  • Open dictionary to a random page and memorize at least five new words you did not know
  • Join groups to which you would not normally participate and listen to their ideas

Overall, innovation is about to experience different and new ways of doing business so you can see if someone the willingness of the activities.

Get involved in learning for life and challenge yourself to do at least thirty new things every year.


IT Based Innovation in the 21st Century


Innovation is the act of introducing something new in the form of an idea, method or device. New features are designed to do something better, a substantial improvement over existing products, services or processes. IT-based Innovations are incremental and radical development of information and use it for the betterment of society. IT-bases innovations are also considered an important driver of the economy. This article comprises the main driving forces, market and system initiative for IT based innovation and services and where the community and aims of these advances, in the 21st century.

best innovation in the 21st century, so far, is the introduction of the cell processor. Cell processor is a microprocessor architecture jointly developed by Sony, Toshiba and IBM. The first major commercial application of the Cell processor in Sony Play-station. It is possible to work and make real-time three-dimensional movements on a very fast rate. This has been a tremendous improvement over the gaming experience. The Second Best program has presented a radical change in medicine is the use of cell processor in MRI (Magnetic Resonance Imaging). MRI provides an unparalleled view inside the human body. Use traditional processors of the 20th century, it took almost five hours or sometimes a day to produce one image. With the invention of the cell processor same can be done within a fraction of a second. This has enabled the surgeons to follow body movements in real time to perform surgery.

One of the best innovations of the 21st century, the development of computer systems. In the early stage of computer development computer system was considered only a combination of storage, printers, networks and software. Gradually the system improved with the introduction of a gigantic centralized storage. Distributed storage is that the data part of the various business units and departments. Furthermore, it scaled to “End-to-end enterprise” with infrastructure such as web based applications and services. Today this revolution is changed to Global Digital Economy where people, processes and information are attacked in one Eco-System. Not only big giants like IBM, Sony, GM but also small industries and vendors are part of this ecosystem. The system today everyone is connected to everyone else. Small producers are part of the eco system of large companies. And it seems that we are integrating all part of one global ecosystem. Building such a complex system requires a mature development tools. The real challenge is that the tools are very primitive for that. The solution to that is to see all the eco-system joints various small parts. The whole world of the system has a very unpredictable symptoms and the focus has now shifted from the hosts and buy for people and services. For example, engineering Hospital system has become more complex then build Boing aircraft. Individual engineers can build a Boing provide BOM (bills of materials). But it is very difficult for individuals to build a working business system that includes people and services and has unpredictable behavior.

This development system may be as a pyramid, starting with the application on the ground, by product and top ends of technology. This represents the number of jobs we have in every phase. Today we have advanced so much in technology, we have very less people need to investigate improvement over current technology. There is a greater number of jobs there in the market to develop products using this technology rather than innovation current technology. At the bottom of all that we have an application. Those who can use the technology part and help design trading systems, the maximum number of jobs in the market. Applying technology company has more flexibility than technology innovation person.

All these IT based innovations have created information overload. The ecosystem today we have a lot of information available on the computer system, applications, web, email, IM in the form of text, audio, video and interactive multimedia. This information is of no use if it does not help to make a real decision. More emphasis on semantic analysis and search for information based on personalization. The most prominent application using semantic and real-time analysis is personalized medicine. Such a system does not only decision based on the characteristics of deceases, but also uses the genomic structure of the individual prescribing appropriate drugs. Sometimes pointing machine many options and it will be very difficult to choose between them. The solution to that is the emergence of social networks. By people in similar professions can help each other by Web 2.0 applications, where action helps people making applications and decision better.

Finally, with we can say that “At the threshold of the 21st Century Business Revolution is the impact of technological innovation, people participation and business process automations”.


Innovations of the Laptop Notebook Computer


You will find it a little difficult to survive in the modern world if you refuse to use computers. Most of us probably have a computer of some sort sitting in our home or office. The laptop notebook computer is one of the latest innovations in modern technology. You will soon be compatible with the use of this technological marvel, if you have not conformed to the laptop notebook computer. In fact I would not be surprised if it’s all that is available soon. Carrying your computer system around with you is a great and useful advantage.

We had desktops a few years ago. These large desktop computers were great and they can get the job done. However, I find it hard to praise these relics when we have the possibility of having a laptop notebook computer. These small wonders get all the same tasks done, without being confined to one specific area, or room in the house. I can now opt to be wireless and venture to any part of my home with my laptop notebook computer in hand. After all, you will not benefit from having wireless access if your computer is stuck on the desktop.

In this day and age, people do not need to be in their homes to work online or to research for that big term paper. The convenience that the laptop notebook computer offers is simply incredible. These days you can monitor many carry them around in their school bags and brief cases. We no longer need to be connected to the wire in order to win or damaged.

The DVD option is one of the many advantages laptop notebook. To tell you the truth, I did not think much about this possibility when I bought my Mac iBook. However, the advantage became clear when my family and I went on a trip. We can actually watch movies in the car with the help of this small computer.

I think it’s great that computers are always getting smaller, but are also doing more. The laptop notebook computer is a clear example of where our future is headed. We crave more freedom as much as we love having computers and Internet access. This is the main reason why this amazing technological innovation is so prevalent in our current society. Hop online now and explore a number of options if you want to buy the first laptop notebook computer.


Business Innovation – Good Life


Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and sales.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of different ideas and a number of new ideas.

There are different methods that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and marketing. While there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercializing those ideas will not be wasted.

good thought

leaders should be wary of good thinking still top of the agenda. Good thinking helps focus the problem identification, idea generation and the following drive through the innovation process. Some factors that inhibit good thinking are

a) Leadership battles. Often competitive urge for leadership causes some people to prioritize their position in the hierarchy rather than focus on the best outcome.

b) ineffectual active group as the core and peripheral groups stop the exchange of information and enhance parochialism, path dependency and fitness traps, resulting in inferior results.

c) Emphasis of competition over collaboration. Again, this limits the flow of information in order to encourage intellectual cross-pollination.

These and other topics are discussed in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with creativity and innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http : //

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the name and site URL author is held.


Product development for competitive advantage in business


development is the development of better products for consumers. These new products improve the functionality of the same products on the market. For innovation, companies may be able to give themselves an advantage over their competitors.

In today’s world, it is not enough to just make a quality product to keep your share of the market. You can do this only to products that can not be significantly improved. Companies need new products to survive the competition today. Consumers avoid products that are considered obsolete and not adding products can be seen to lose market share.

competitive advantage in business is not at all easy to reach. One way to gain an advantage over your competitors are marketing cheaper products. Companies need to reduce their production costs and increase its production in order to be able to market cheaper products than their competitors. The other way is to have ideas and resources that can make new products that will be better than their competitors.

Innovation books show that consumers want products that are better and more useful. They are one of the major factors that drive innovation. With so many products to choose from, consumers go for the best products on the market. They will not settle for less useful product for the same price as another excellent product.

Innovation makes it possible for your products stand out from those of your competitors. Another way to do this would be to make your products very competitive price wise. However, this is not always possible what with increased production and marketing costs and the need for innovation.

It’s true that many companies wait for others to innovate and then copy their products and bring them into their own products. Many books innovation authors, however, say that it will be the first to innovate can give you the competitive advantage you can get the market long before competitors do. Even if competitors make a copy, it will be very difficult for them to gain market share unless of course their products are much cheaper than yours. Even so, consumers will take time before they switch Scribes and it can buy you the time you need to add the product again and come up with a more competitive product.

Product development makes business successful as it ensures that you keep the lion’s share of the market. For this reason it is paramount that you instill and foster a spirit of innovation in your business. There are a number of problems that may occur as you try to do this.

Executives need to be appreciative of new ideas. Having a manager who does not listen to new ideas from younger workers will limit the amount of innovativeness in your business. In other cases, the manager listens but does not implement the idea of ​​why many workers are frustrated that their ideas are not taken seriously and ensures that they stop contributing new ideas.

Many opportunities lost when managers do not implement new ideas. Many managers debris also ideas younger employees in order to let them explain themselves. It is true that some ideas implemented in the past does not bear fruit, but this should not be used by management as a basis to reject new ideas.

Have your managers read many books innovation as they teach them not dismiss ideas just because they seem a little off regular business. It is a very good chance of ideas that have never been tried before.


Dealing with change and innovation in the workplace


Type ‘make or become different “changes direction -. You are either introducing something new, or change something that already exists

change something means you’re going comfort zone. You are used to doing things a certain way and for certain reasons and when this changes you tend to resist, saying “we have always done it this way and it works fine. But do you really know how or why these changes have? Change, if implemented thoughtfully, can be positive and we will show in this chapter

We are constantly experiencing changes – both at work and in personal :.

In the workplace

Changes in technology have affected us all differently; think about changes in the way we work today with business equipment such as computers, the Internet, mail, ATM, online conferencing, and portability of communication

They promised us a paperless office (although it has not quite happened yet) we have now adopted a system to store information in the micro chip no bigger than a thumb nail – you used to fill a filing cabinet with the same amount of information. Computers have also assured to make bookings for services and keep track of people and stock, etc. much quicker and easier.

We can save enormous amounts of time doing online business, saving on labor costs, (envelopes, paper, stamps) and it is quick and convenient.

In life

Think about what changes have occurred in your life.

  • Take courses (you do this to change your customers or knowledge levels)
  • moving house (why do you do it?)
  • Changing jobs (why do you do it?)
  • Leaving school and entering the labor market (how you deal with this?)
  • “throw out your favorite Old shoes !!!” (why do you do it?)

How often these changes occur? Whatever the reason for the change you have to change the current state of operation

For change to take place effectively and with as little disruption or trauma as possible, you need to approach the issue systematically :.

You (or your management) of

  • assess the need for change – what is happening and why it is not working anymore
  • research what needs to be done -. Look at the steps you need to take (in logical order) to get where you are now to where you want to be
  • look for potential problems with a new approach and look for solutions.
  • get feedback and input from relevant staff from the various departments
  • implement reform – introducing a new program, process or system for all concerned and provide all the necessary training to employees
  • evaluate the effectiveness of change -. Iron out any problems and decide whether the new method or system is actually doing what it’s supposed to

For example, when you move house

First to assess the need for change;

  • you’ve got more kids and the house is too small
  • you can afford better district
  • you are moving to a new city / country etc

Second you determine what kind of house would now suit you. You

  • look at a house in the right area
  • look at the house right size
  • check land rate cost etc
  • look how close to transport, shops and schools, etc
  • find out about moving costs

third , move!

Finally you settle in to your new house and take care of all the things you can not do before you get

  • Adding more points power
  • knocking out the wall between the family room and dining
  • modernize the kitchen, etc.

Change begins with dissatisfaction.

Any changes come about because of satisfaction with the current state of being. For example,

Personal (affect you). You may be unhappy with your

  • Clothes
  • Hair
  • House
  • Partner
  • Furniture

Work (affects you)

  • Department you work in.
  • Job
  • Work

Supervisor (influenced by others)

  • Procedure
  • work environment
  • Equipment
  • Other staff

Management (influenced by others)

  • Company structure
  • Introduction of new products / services
  • Introduction of new policies
  • New owners / managers (a new broom – change for change because)
  • customer requirements
  • Market

If there is dissatisfaction with the current situation, and you or your bosses or managers start looking for a better way to do things.

Reasons for change within the workplace

While any changes are usually caused by external factors, it can be said that there are two changes catalysts company is subjected to

  • motivation (preventive)
  • External incentives (reactive)

Internal change is motivated

  • need or introduction of new systems
  • expansion product or service line
  • need to review the current processes that are no longer productive
  • setting of new goals and policies of
  • expansion into new markets
  • to add a new key accounts & customer
  • change in the office – new furniture, equipment change place

and more.

Many of them can also be driven by external influences, to meet product or service demand, but if the change is undertaken as a result of extensive research and. before the need for change will be negative business aspect of this is the proactive and positive

External change is motivated

  • competitors may have made positive changes in procedures or improve their product / service which currently affect the business negatively.
  • introduction of new or identification of recent legislation which means a major change in how you market or distribute products or services. For example, many years ago the government introduced new legislation with very strict rules on advertising and packaging of tobacco products.
  • market trends are changing. For example, people are now much more health conscious than ever before. This has had a major impact (positive) on various companies.

Many of these changes are forced on us by these external influences. If they were expected, investigated and dealt with before they had a negative impact on us, we had to be proactive. If these changes were not expected, investigated and dealt with then we just have to make changes because we have to or because everyone else is doing it and this is the response. Respond to market driven changes (by) can be expensive and stressful as it usually does not have time for return tools, communicate with customers and staff, etc.

Change Management

Managing change is well researched and thought out, step by step process to introduce something new to your business. Issues when considering changes are;

  1. Where are you now?
  2. Where do you want to be in the future?
  3. How will you get there?

Managing change effectively, then the

Take a good look at where you are now,

1. Methods your

  • your products / services
  • customer satisfaction levels
  • You competitiveness
  • sales figures and profit margins
  • productivity and efficiency etc phone

2. Determine what it is about your current situation is not working, or wanting and deciding what needs to change to be more

3. Decide what steps you have to do to move from the current, inadequate state to the new efficient and profitable state.

Much of this means to talk with colleagues and gain their input and support. Pros and cons of making changes (or not make) should be discussed with the employees concerned and the consequences of any action to be taken should be thoroughly discussed. This is important because, when the ball starts to roll and it is put into operation, it can be difficult to stop or change direction. So it pays to be sure what you are doing and that

  • relevant staff have been consulted and asked for input
  • perceived problems are worked through and resolved so that the implementation of the change can go ahead smoothly.

Participants for projects that innovations and changes should ideally choose from numerous departments within the company, select staff are appropriate for the project. Selected from each area of ​​the company depends on the track record of the individual, their ability to be open-minded and fair thinking, their ability to resume the project in a forward direction and their ability to communicate new processes and / or procedures to work companion them.

No two people will see problems, changes or projects in quite the same way, so there is room for disagreement and conflict. With regard to the management should choose only a limited number of employees from various fields to help the change process. This ensures that

  • all levels of the company with suggestions throughout the process.
  • confusion is avoided by having too many opinions

Why Change management is necessary.

Any change that is made in the workplace is different.

Some changes can be very small, for example:

  • changing the wording or the layout of the company form
  • get a new fax machine for the office.
  • put on the new employee

Some changes can be large and complex

  • restructuring of the department or the whole company
  • add a new product or service
  • upgrade the company’s computer or telephone systems.

Regardless of whether it is small or large change, the transition from old to new will flow more smoothly if the change that needs to occur is carefully considered and managed.

The purpose of the change is to focus on providing excellent performance within the organization with as little disruption as possible. It helps you

  • focus on the issues at hand
  • avoid the pitfalls along the way
  • reduce staff opposition to the changes to be made
  • increase productivity and efficiency
  • planning process to a smooth transition
  • identify communication and training issues that need to be addressed

methods change

Deciding what changes need to be made, and why, is essential. After all ‘ if it is not broke do not fix it …! ‘consider brands that have been around for a long time as McDonalds or Coke. These brands have been in existence for years and Many Many are instantly recognizable around the world. How they have managed to be successful as long as other companies have failed? Simply they have their fingers on the pulse of consumer demand and have made changes as and when required.

Proactive management why, when and how the change should take place in an organization can be carried out in various ways including;

Regular studies . This is something that every business should undertake on an annual basis to

  • stay in touch with consumer demands
  • assess their productivity
  • evaluate the profitability of
  • compare themselves with their competitors

Research can take many forms. Two of the major types of research are :.

Primary research

This is information that you have collected yourself first hand. You can do this by

  • Get customers and / or employees to complete the survey forms. This can be a form of asking a set of questions which customers or staff can fill in while they are in the office or sent out to him. The questions you ask can vary from study to study, depending on what it is you want to find out.
  • offer customers or staff to session ‘Focus’. This is where small groups of employees or customers to spend time with you (perhaps over snacks and drinks) for general discussion on the various issues surrounding your business.

Types of questions you could ask in a survey or focus sessions could be

  • If you continue to offer a certain product (sales may be down)?
  • If you introduce a new product or service?
  • Are your customers / staff satisfied with certain aspects of your business?
  • What are you doing well?
  • What can be done better?

Secondary Research .

Secondary research is information that has been gathered by someone outside the company. Possible sources of secondary research

  • Government departments
  • Local Council
  • Australian Bureau of Statistics
  • industry associations
  • Internet
  • Chamber of Commerce, etc.

The type of information you can get from these sources are:

  • area demographics such as age and gender population, types of articles inhabitants, where they shop, what per capita and so on.
  • economic development, such as the latest employment figures, retail trends and so on.
  • legislation

Business analysis .

Another method of discovering the potential need for changes is to do a SWOT analysis of your business. SWOT stands for

S trength ;. This is an area where business is shining! Those are areas that you can build on to make them more solid and would perhaps require only minor changes.

Weaknesses;These are things that the agency needs to work on. They are areas open to attack your competitors (pointing out weaknesses of your potential customers). Vulnerability should be viewed as opportunities for improvement. A weakness, when recognized, can be dealt with in order to overcome it and possibly turn into a strength. This is where your research will play an important role

  • What is a weakness?
  • Why does it exist?
  • What can you do to overcome it?

Opportunities; Research and understanding of your environment will meet the opportunities that are available to the company. Typical areas opportunity could be;

  • new economic, social or cultural development of open potential new markets
  • new legislation, the government could make new things possible.
  • new technology could increase the exposure to market and efficiency etc

T hreats ; A threat is anything within your environment that will stop you from doing what you need to do and could be

  • new competitor
  • New legislation threatens as you do now part
  • New technologies – all but you …

A SWOT analysis enables you to take a close look at the organization and builds a detailed picture of what, if anything, needs to change.

Problems need to be solved . Problems within the organization can be fairly straightforward or they may be hidden below the surface (and we simply have always put up with them). They often only be seen with your analysis of the organization. Having identified the problem then something needs to be done to solve it. Problems

  • impact on productivity
  • drive customers away
  • drive staff away
  • incurred unnecessary costs
  • falls legal penalties or fines

the process of change planning starts,

  • what exactly is the problem?
  • What causes the problem?
  • What needs to happen to make it better?

Communication Change

Having done all the research as to what changes need to be made, engage appropriate staff to discuss what needs to be done and how it is doing, resolve any problems with the implementation process and so you now have to let the rest of the staff organization know what is going to happen

You need to :.

  • Explain the process. What was needed was a change? Who was involved in the planning? How were decisions made – and, finally, with the goal of
  • What new methods will be
  • What training staff will get
  • What frames should change
  • implementation will affect the daily practice of all and so on.

It is important to be honest about the ups and downs. It may well be difficult times ahead so it is best to let people know in advance and report any problems or questions they may have. Make a plan easy to understand by being clear and concise

Communication methods can be ;.

  • Personal information session where presentations are made to all staff supervisors or managers -. Perhaps including slides and diagrams where staff can then ask questions
  • memos outlining new approaches and give information on how each department is involved.
  • staff meetings – Many companies have weekly departmental meeting to discuss general business issues. They present an ideal platform to update staff on new methods.

If done thoughtfully changes in the organization may be affected by a minimum of turbulence and resistance and can provide a stable and secure platform for the company’s future.

Resistance to change.

A common mistake made by management when implementing change is that this change will always be viewed in the unemotional, rational way. The truth, however, is that change is emotive subject with most people, and while they may feel indifferent about the changes, rarely is no emotional reaction at all

This is because change involves two highly emotional events :.

  • and end
  • beginning

An ends means that some part of your life, how you do it, is about to come to a conclusion. You’re going to take out of your comfort zone and put into a situation that, but it could be better, is unfamiliar. It is thus often fear the unknown, for example:

  • Will I be able to carry out these new tasks properly?
  • What happens if I can not do this?

A beginning means you have to move on to something new. This is often traumatic, as it means (hopefully) new training and it is the beginning of a period where you are not quite as sure of yourself as you were before. This puts a dent in your self esteem and can cause a negative reaction

Why people resist change

Most people resist change because they ,.

  • fear of losing their job
  • do not understand the need for change
  • believe it could lower their
  • others try to tell them what to do, how to run their lives
  • to act beyond them and make them feel insignificant
  • do not trust their management
  • they have not been consulted about the change and the processes

Emotional Intelligence

person has feelings tend to serve as a delicate and sophisticated internal guidance system. How do you feel about something will determine the physical and emotional reaction to it. Emotions are an important source of information and help you make decisions. When you are feeling uncomfortable with a situation or a person, it is your feelings to raise the alarm and stimulate you to be careful and so on

We all have basic emotional needs -. For example, we need to find a reputable and approved. We need to be taken seriously. In the workplace situation that we feel uncomfortable when our emotional needs are not met. If a decision is made on the local environment of our work and we have not been consulted or advised in advance of anger and even rage. Deep these feelings vary from person to person – one person might feel much more in the field than the other – but they need to take into account when looking to make major changes to a particular situation, personal or work-related.

Emotional consequences

Feelings have been disrespected, ignored or rejection etc can lead to very negative consequences. The initial feeling of the situation can turn into anger, resentment and bitterness and can in the worst case scenarios, lead to feelings of revenge and the need to take a negative action.

While it is not possible for management of the company to consult with every single employee it is very important for them to keep employees on what is happening within the company and to encourage proposals.

In this way,

  • all staff are respectful of
  • employees are aware of the issues relating to their work
  • staff could contribute to the process by making helpful suggestions
  • management can move forward with their plans in a positive way.

There will still be people who will be dissatisfaction with the changes made but this is a fact of human nature and must be approved.

How you can contribute to change and innovation

To participate actively change, everyone needs to know what changes :.

  • change will interfere with how you work now.
  • changes can take a long time – possibly longer than first thought
  • change will not remove all the existing problems. In the short term, they may create more – until things have settled
  • it is natural to be concerned about the proposed changes and have some doubts
  • will be hiccups and glitches and you can go off track sometimes.

agrees that it will be difficult, the important thing is to actively participate in the changes; to strive for exceptional results, to be flexible and tolerant and to always keep the desired outcome in mind.

  • not be afraid to make suggestions. If you can see the need for improvement or know a better way to do the job you should not hesitate to say it.
  • assist to send the change
  • help others in the workplace understand the meaning of the proposed amendment
  • help to change the transition
  • search and give input
  • offer general support


  • Change means having to do things in different ways to what you are used to.
  • For change to occur, in fact, you need to; assess the need for changes, research what to do, organize the change process, implementing changes and finally to assess the effectiveness of the changes.
  • Change begins with dissatisfaction with the way things are now done
  • Reasons for change can be internal such as new equipment, products or systems, or external including competitor driven changes, government legislation, market trends and so on.
  • Managing change effectively means a) to look at where you are now, b) know where you want to be and c) planning how to get from A to B with the least amount of stress, resistance and loss of business .
  • Change can occur; when market trends shift, to solve consistent problem, it is a change in management or ownership and so on.
  • People resist change because they are worried they will not be able to deal with new strategies to protect their jobs, because they do not understand what is going on and so on.
  • To promote change and innovation you need to; assist in dealing with changes to other staff, help others to understand why change is necessary and what it means to them, giving support and assistance where needed.
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Developing the Right taken to Innovation


innovation process is not always something that is simple but it is not so complicated. This is why there are measures to innovate to make everything easier. However, you’ll never be able to do this unless he understands all the way and the factors associated with it. Everyone who is handling business organization needs to measure innovation, but will never do this effectively if they do not have the right strategies follow a logical factors. This is due to a lack of understanding of the process of the implementation of the innovation, as other measures business performance needs to be attached to the uniform execution of company objectives and policies to achieve the same.

To businessmen to valuable features of innovation, it is necessary for him to establish why it is a novelty in the company in the first place. Next, he should define the procedure of innovation and constantly monitor the progress of the situation. Results may seem to be random if the person has implemented measures to innovate not connect right elements properly. When measures have been classified, you will now be aware of why you need to have measures for your business.

Nowadays we can see there are a lot of methods used in order to come up with the best measures for innovation. Most of these methods to lay down rules or what to do. Nevertheless, it will be difficult for the company owner to predict the outcome of process innovation. This is because most of them have casual metrics that they have not properly formulated.

In order to fully measure the innovation process, then you have to build everything from counting and financial sector history. Here you will include tracking for new products or services that have been identified and a number of trade marks, patents, articles, and versions of products and services that the company has produced. This may sound easy, but you must include other measures to fully evaluate the effectiveness of innovation. So there are effective measures of innovation? In developing them, you must first remember that the items scorecard should be firmly associated with measures including corporate profitability rate improvement management, ideas of employees in innovation and development within the organization, the performance of suppliers, sales for the latest products and services customer satisfaction. The latter can be measured to a record of experience and customer loyalty.

It is important that you have two types of operational innovation is business innovation and process innovation measures. Measures innovation is your guide in thinking in the right direction so you can pay the appropriate measures to promote innovation. When you have implemented innovative measures for your business, you will know that they produce more innovative results.