Business Innovation – Good Life


Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and sales.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of different ideas and a number of new ideas.

There are different methods that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and marketing. While there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercializing those ideas will not be wasted.

good thought

leaders should be wary of good thinking still top of the agenda. Good thinking helps focus the problem identification, idea generation and the following drive through the innovation process. Some factors that inhibit good thinking are

a) Leadership battles. Often competitive urge for leadership causes some people to prioritize their position in the hierarchy rather than focus on the best outcome.

b) ineffectual active group as the core and peripheral groups stop the exchange of information and enhance parochialism, path dependency and fitness traps, resulting in inferior results.

c) Emphasis of competition over collaboration. Again, this limits the flow of information in order to encourage intellectual cross-pollination.

These and other topics are discussed in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with creativity and innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http : //

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Kal Bishop, MBA

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