Innovation and Creativity – The importance of new ideas


What is the difference between creativity and innovation? When you look up both words in a dictionary it is clear that these two words get confused and sometimes even used aliases. So here are working definitions, I hope you find to be helpful and realistic.

Creativity is to come up with ideas that are different from anything you already know about. Innovation is when ideas are also something new in the world and has a value that anyone would covet and pay for.

First ideas have to be developed. Then it is looking to see if someone else already thought of it. And finally a market research to determine if someone finds value and will buy it. Sometimes the last stage is done by bringing the idea to market and test sales directly to the inventor / developer is sure it will be a hit. Sometimes the idea is brought directly to market because the developer thinks is the best test and not allow competitors a chance to steal the idea.

So let’s back up a moment and consider how these creative ideas can be more stable and profusely which is the first step in innovation. While sudden inspiration can happen, idea generation is predictable if you have the means to brainstorm and document full of ideas all the time to give you a much better chance that some of them will reach the innovation stage.

Here are some ways to keep the ideas you get.

Most of us think that we will not forget when we came up with a good idea. After all, if it seems like a great one how could you forget? Unfortunately, if you do not write it down, you can easily forget. Keep some way to comment on you all the time. A little pad of paper or notebook, folded one piece of paper, napkin or your phone if you can enter notes or record short messages to yourself. You can even call your own number and leave your message in your voice mailbox.

Leonardo da Vinci always carried around a little notebook and made notes and drawings of his ideas and thoughts.

It is common to wake up at night with one of those light bulb ideas. If you have been dealing with the ongoing problem that you are trying to solve, the brain will continue to work on it in your dreams. Keep a notebook or pad of paper, pen, and a small reading light or flashlight. No matter how sleepy you feel and how sure you are at that moment that you will remember in the morning, write it down – at least write enough keywords or phrases to remind you what it was all about

creation. is the way you fill the funnel with many ideas so that some of them will turn out to be true innovations.


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