Innovation: Internal Vs External


I was just recently asked a question? – Does innovation come before or after the culture of the organization

I spent some time thinking about the question and realized that the answer depends on where you get innovation from. Let me explain

Some companies have a culture that stimulates and encourages innovation and some do not -. It is not enough to say that you are an innovative company -. You have to walk the walk of

Companies that drive innovation starts internally with the leadership of the company, it is nurtured in the culture of the company at all levels, always, not just periodically or in certain focus groups.

Some companies are not focused on this, and seek innovation from consultants, from innovative product categories and design company. One other way or is not good or bad, right or wrong -. It’s just

I respect, and give a lot of credit to companies receiving their innovation from external sources because they know their strengths and importance of focus – they employ and in cooperation with others is strength will compliment them , helping them to achieve their goals and their vision for future.This increased focus on core business instead of racking their brains about innovation but the company forward quickly and the impact of, all while working collaboratively focusing innovation group to improve the company, the product and Finally, customers benefit. Value is a by product of such activities.

Innovation is something new, something better, it’s about change. There may be a change in the product, the service, the new policy opens up new markets and even new method

It is the best part of innovation -. It comes from the creativity and open mind – it comes from exploring abstract and absurd ideas – never put down or criticize, but allow them to slide. It comes from being open to all possibilities

If you are wondering why your business is not as clever as you want, take a look at the culture and ask yourself -. I help encourage and promote innovative culture – Do my staff feel comfortable and free to share their ideas? or are they closed all the possibilities

Just remember? – At the end of the day, the goal is to win the game company. Your goal is to make your business more profitable by providing customers with the products they want. Who cares where ideas come from – if it makes business better? – Is not that what really matters


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