Innovation Techniques – Treating innovation team activities


Many companies limit the new features of individual persons or individual departments within the organization. However, this approach may miss many important innovations that could strengthen the company.

A better approach is to take people through the organization and begin to build a culture of innovation. Think of your business as “innovation team”. People from different parts of the company and with different functions work can work together as a team in order to create innovations. Everyone has ideas, so everyone should be involved in the process of creating innovations. With the participation of people in different parts of the company, you benefit from the different perspectives and experience of each person involved in the creative process.

Train everyone on Team how to identify new ideas and provide examples of successful innovations (in your company or other companies) produced dramatic results for the company. These examples can be in different industries, but the benefit show basic process of inspiration for any product or service.

Agenda innovation competition and structured brainstorming session to generate ideas. When conducting these kinds of activities, it is important to criticize ideas. Companies benefit from the free flow of creative ideas – there is no place for criticism in this environment. You must encourage everyone to freely share all ideas, without analyzing or evaluating ideas at this point. Even if a particular idea is not commercially feasible idea can lead to another idea, which leads to another, and so on. Think about the first idea as “seed” that grows with more creative input.

Celebrate successful innovations to increase revenue, reduce costs, or to strengthen our competitive advantage in the marketplace.


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