Innovate or die! You need to focus on the structure of innovation or you will become obsolete! You need to embrace change of your business! Business innovation is the lifeblood of modern business!
calls for action going on and on. But how? How to innovate?
More importantly, how can you organize your business to encourage and support innovation? It sounds simple. And it’s certainly easy to say. But to do it all ‘nother ballgame!
Well, time to relax. The truth is that most organizations are poorly structured to encourage innovation. However, it is not that much of a stretch to recreate the modern organization in innovation machine. The hard part is getting people to embrace new ways of doing things.
Fortunately, it is not the subject of this article.
In this article I’m going to focus on defining the structure that encourages innovation. Structures that will help companies to embrace change and seek out new ones.
To do that, we first need to examine four ideas. They are
1. The historical description of institutions
2. What is innovation?
3. Where new ideas come from?
4. Innovation Organizational
Historically, organizations have been described as consisting of three groups -. Strategic, tactical and support. The problem with this definition lies in its origin 200 hundred years ago. The bottom line is that it was based on advice received from the surviving leaders of the Napoleonic wars. And frankly, the nature of warfare at the time ensured that everyone knew what they were doing was dead! It is like asking the poor how to get rich. And for 200 hundred years, we have acquired a myth that allow Napoleon (who did not agree myth) to conquer most of Europe.
So what is the actual structure of the agencies? And how can a company be built for innovation?
Innovation is the result of creation and implementation. In fact, it is the coming together of ideas and activities. Without implementation, there can be no innovation. Without creativity, there can be no innovation. Both needed.
Tradition says that creativity resides in a strategic group. This is a group of senior executives who see everything and decide how to act. The reaction is then carried out by the tactical group and innovation happens. Of course, in the real world it is not!
In fact, creativity comes from the outside. To paraphrase Einstein, think the same, do the same. Yes, you can improve gradually. But innovation you need to have ideas come from outside the organization.
So how do you design the structure of the agency for innovation?
First, you must recognize that there are three different groups within each company.
The operational group is responsible for the daily operations of the company. One of the overriding characteristic is that they will not change. Change is impractical. Change is disruptive. Think of it like an arrow flying between two points.
The strategy group is responsible for deciding which innovations to take advantage. In fact, it is a creative group within the organization. The difficult part is that creativity really comes primarily from both the highest and lowest part of the organization. These groups have the most interaction with the outside. Those in the middle tend to focus internally. Organization must take both extremes in order to encourage creativity. A situation that is not common in modern business. Nevertheless, this group will have to decide on the target of the arrow flies to.
third group is a project and change management group. Its purpose is to set the process Operational group to meet the strategic plans of the group. In fact, it implements creativity. To make it have specialized skills to change the operational group and its process. In fact, it needs to turn Archer so they point to the new target.